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Hard Rock Cafe typically does not franchise cafe locations in the United States. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets ( Biloxi, Pigeon Forge, Key West) to large metropolises ( Houston, Philadelphia, Baltimore, New York City, Chicago, Boston, Washington, D.C.). The chain began to expand worldwide in 1982 with locations, among others, in Jackson, Tennessee, Los Angeles, San Francisco, Chicago, Paris, and Berlin. In 1978, a second location was opened in Toronto, Canada. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. The first Hard Rock Cafe opened on June 14, 1971, at 150 Old Park Lane, Hyde Park, Mayfair, London, under the ownership of two Americans, Isaac Tigrett and Peter Morton. On June 10, 2021, Hard Rock announced Lionel Messi as its Hard Rock brand ambassador as the company celebrated its 50th anniversary. As of July 2018, Hard Rock International has venues in 74 countries, including 172 bar or cafe-restaurants, 37 hotels, and 4 casinos. was sold to the Seminole Tribe of Florida and was headquartered in Orlando, Florida, until April 2018, when the corporate offices were relocated to Davie, Florida. In 2007, Hard Rock Cafe International (USA), Inc. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. is an American multinational chain of theme bar-restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London.